We worked alongside argentinian startup Ualá, a personal finance app that wanted to make a splash in the fintech scene, and revolutionize the way people handle their money in a country where only 50% of the population has a bank account.
Along with Ualá’s team, we mapped users’ experience with payment and personal finance platforms by doing User Personas, Journeys, and Product Flows. This helped us clarify how to simplify and show what Ualá’s team wanted to offer on the app.
for SECTIONS
for ACTIONS
for CONTENT
Our “paper first” approach means that every screen, stage, and interaction gets sketched, drawn, dribbled, annotated, and critiqued before getting digitalized. This way we can test ideas quickly, iterating and refining the product on the go.
An actual prepaid Mastercard card gives the product a way to exist outside of mobile platforms.
An actual debit card gives the product a way to exist outside of mobile platforms.
We knew this would be the core feature, so it had to be at the center of the product.
We knew this would be the core Ualá feature, so it had to be at the center of the product.
By grouping purchases, payments, and operations by categories, we help users maintain visibility over where their money goes - helping Ualá’s tech team deliver the first personal financial management solution in the market.
By grouping purchases, payments, and operations by categories, we help users maintain visibility over where their money goes.
We don’t just do illustrations. We define meaningful concepts and give them visual outputs.
Good brands take time, great brands take effort. We work alongside our client to find the best ways to turn their ideas into reality.
We worked on a greyscale sketch for a taste of Ualá’s updated color palette and… Boom! We had ourselves a logo.
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