01
The_Client
On August 2007, MercadoLibre published its shares at NASDAQ. Nowadays, at least 52000 people have generated their income through what has become one of the most visited ecommerce sites in the world.
Users
Latin American Site
E-commerce Site of the World
02
The_Challenge
To celebrate its 15th anniversary, MercadoLibre decided to tell the stories of those clients who had succeeded because of the platform. To achieve this, the company made a book. Our challenge? Pour the book’s stories into the digital realm.
MercadoLibre needed to:
Their Success Stories
Our strategy
Engage
The Users To Keep Reading
&
Their Trajectory
Display
The Content In An Attractive Way
03
The_Approach
Art Direction
MercadoLibre's priority has always been its functionality. We developed a unique and powerful art direction while we stayed aligned to the brand’s vision. We chose a minimal style to let the stories speak for themselves.
Color Scheme
The Grid
Typographic System
Lato Bold & Light, Size: 72px, Leading: 90px, Tracking: 0em
Lato Bold & Light, Size: 18px, Leading: 24px, Tracking: 0.180em
Lato Light Italic, Size: 36px, Leading: 48px, Tracking: 0em
Lato Light & Light Italic, Size: 18px, Leading: 30px, Tracking: 0em
Lato Bold, Size: 14px, Leading: 21px, Tracking: 0.180em
