01
The_Client
It is one of the fastest growing Information Technology companies in the world, adding 150,000 new clients every week. Kaspersky Lab offers a wide range of security software for threats in different devices, based on knowledge and experience in malware.
Countries
Users worldwide
In the IDC Ranking
02
The_Challenge
Users had a great number of products to choose from, but it was hard for them to identify the different solutions each one offered and to correlate the products to one corporate visual identity. We decided to face the challenge as well as to present a solution for potential new products.
Kaspersky Lab needed to
A brand Identity
Our strategy
Design
A symbol system
&
The basis for future products
Make
it scalable
03
The_Approach
Each product was represented through memorable icons resembling a shield in the form of a box that safeguards the element stored inside, to communicate protection and security.
